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Popular Searches

Bianco, Cammello, Classic, Color Block, Gemma, Emma, Clara, Egg, Junior, Micol, Mildred, Nero

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CAMPAIGN

A SHOPPING DAY

To celebrate our first retail experience, we decided to shoot a story at our store in New York City.This video encapsulates the great vibe that our customers made us feel every day.

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INSPIRED BY

LI SONGSONG

A painter renowned for his layered brushstrokes of remarkable depth, Li Songsong explores themes of modern and contemporary Chinese history.

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INTUITION IDEATION 

AN EXPLORATION

From the first spark of an idea to the shaping of fully realized work.The conversation delved into the balance between instinct and intention and how diverse approaches to ideation drive innovation across disciplines.

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CREATIVE MUSINGS

ON CONNECTION

"Architecture is one of the most social of art forms. It brings people together in space and time in a way that other art forms can't.""The space between people is where architecture happens. I'm interested in designing for that space. "- Alex Schweder

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CREATIVE MUSINGS

ON HARMONY

“In the secret country where the solitary mind exists, all colors, arcs, patterns, images, have steady room for themselves to move about and resolve at last under the fingers.”- Anne Ryan

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CREATIVE MUSINGS

ON SIZE

“I think architecture, to be really intense and fulfilling, doesn’t have to be large.”- Steven Holl

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CREATIVE MUSINGS

ON PROCESS

"I am interested in the poetic process and not in the fascination of the object; I am interested in the phenomenon of transcendence.”- Hélio Oiticica

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CREATIVE MUSINGS

ON INDIVIDUALITY

“I have things in my head that are not like what anyone has taught me – shapes and ideas so near to me – so natural to my way of being and thinking.” -Georgia O’Keeffe

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CREATIVE MUSINGS

ON TRANSFORMATION

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it.”- Patrick Demarchelier

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INSPIRED BY

BOSCO SODI

Exploring the inherent beauty of nature and the transformative power of time and decay. 

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CREATIVE MUSINGS

ON TOTALITY

"It isn’t necessary for a work to have a lot of things to look at, to compare, to analyze one by one, to contemplate. The thing as a whole, its quality whole, is what is interesting. The main things are alone and are more intense, clear and powerful."-Donald Judd

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CREATIVE MUSINGS

ON HONESTY

"My first lesson was to seek objectively, to erase all 'meaning' of the thing seen. Then only, could the real meaning be understood and felt."-Ellsworth Kelly

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CREATIVE MUSINGS

ON EXPERIENCE

“It is really a matter of ending this silence and solitude, of breathing and stretching one's arms again." - Mark Rothko

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CREATIVE MUSINGS

ON DETAIL 

“I am as much interested in the smallest detail as in the whole structure.” - Marcel Breuer

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CAMPAIGN

ALTER EGO

This season we were inspired by how personal style can steer in different directions and showcase our hidden traits with unforeseen confidence.

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INSPIRED BY

CARLO SCARPA

The master of modernist architecture

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SHORT STORY 

A TRIP TO THE DOCTOR

Sarah and Sonia randomly meet at the doctor's. Featuring the Myla platforms and the Micol Pumps

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INSPIRED BY  

ISAMU NOGUCHI

Bridging tradition and innovation across art and design.

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CREATIVE MUSINGS 

ON JUXTAPOSITION

"I begin with an idea and then it becomes something else." - Max Ernst

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CAMPAIGN

FORM

Gray Matters SS23 capsule collection focuses on the essence of shoemaking: the shape. We immersed ourselves in the sculptural work of design and architecture masters, among them Charlotte Perriand and Alvar Aalto.

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CAMPAIGN

FALL WINTER '22

Indulge in a visual feast with captivating images captured at The Ex of In House in Rhinebeck, New York in October 2022.

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CREATIVE MUSINGS

ON AUTHENTICITY

“I have never been strictly abstract or strictly figurative. What I have always been is strictly Oswaldo Vigas.” - Oswaldo Vigas

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INSPIRED BY

MINIMALISM

The beauty of less.

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CAMPAIGN

PRE-SPRING ‘22

Gray Matters’ Pre-Spring ‘22 collection opens with an image symbolic of freedom, in support of pride month and celebration of New York’s post-pandemic rebirth in June 2021.

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CREATIVE MUSINGS

ON COLORS 

"I prefer living in color." - David Hockney

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CAMPAIGN

STYLING A SHOOT

We style shoots thinking of you and how you would use your Gray Matters.

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CREATIVE MUSINGS

ON SELF-EXPRESSION

"The artist is not a special kind of man, every man is a special kind of artist." - Lygia Clark

STYLE DIARIES

BY JANE JIANG

China-based Jane Jiang showcases how to dress up or down with the Mildreds, while always maintaining an effortless look.

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INSPIRED BY

GAE AULENTI

The female star of Italian architecture.

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CAMPAIGN

SPRING SUMMER ‘22: NEW LIFE

Explore our Spring Summer '22 collection - every piece in this meticulously curated assortment embodies the essence of renewal and new beginnings.

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CREATIVE MUSING 

ON COLOR BLOCKING

A symphony of bold hues and captivating contrasts.

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CREATIVE MUSINGS

ON EYES

"The process of making art is a way of exploring and understanding the world around us." - Richard Tuttlee

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WHAT GROUNDS ME

FIFTH SERIES - AMILUS CHOU

With a curator’s quick eye for the unique, yet an architect’s meditative vigor for the long-lasting, Amilus’s Instagram posts assert through today’s noise through gentle tranquility.

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INSPIRED BY

BIOMORPHISM

How nature inspires art and design.

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CREATIVE MUSINGS

ON ILLUSION

"Abstraction is real, probably more real than nature." - Josef Albers

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CAMPAIGN

BEHIND THE SCENES

Outtakes and behind the scenes imagery of our FW21 campaign

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