about the brand
Gray Matters is a collection of standout sculptural pieces: objects with a life of their own or enhancing the character of women like no other.
As in gray the color, Gray Matters is versatile and sophisticated, always adding subtle nuances, never imposing.
Designer Silvia Avanzi was inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York. Beginning with her long time passion for shoes, in 2015 she decided to solve the eternal challenge of how to effortlessly make a personal statement from work to play, from day to night.
Gray Matters is made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence of women who can own it.