Home > Brand Stories > Gray Matters Girls


Drawn from the female leads illustrated in the films of Éric Rohmer and Jean-Luc Godard, our story follows a woman who prides herself on her independence and sense of fun.

These women, often the objects of desire for those around them, are unwavering in their pursuits and their preferences for mischief along the way. Gray Matters takes great inspiration from these characters embracing their multifaceted qualities: intelligent, curious, vibrant and alluring. All the while expressive and sly. 


Photography: Roger Dong
Art Director: Camerin Stoldt
Video: Spencer Starnes
Video Editor: Sebatian Allen
Prop Stylist: Clare Ko
Fashion Stylist: Jess Mederos
Make Up Artist: Tomomi Sano
Hair Stylist: Takuya Yamaguchi - for R+Co
Models: Simone Lubbert, Liu Shan, and Brianna Gomez