Home > Brand Stories > The Playground
The Playground
Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban; still life sculptures intertwine various set items mixing unexpected materials, while models interact and play within the surreal environment.
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-fd99ca49-8ee6-45c3-bd06-552e41c8fc25--IMG3144-2.jpg?67998)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-7fbc0934-f993-41ca-a5fc-39233fcefb30--IMG3150-2.jpg?68201)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-c260d832-9e5e-40aa-8eeb-a051fa01a1d3--IMG4856.jpg?68229)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-07e1fdfe-9737-4308-bbd1-1485cfdadc8b--RIMG4029.jpg?78730)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-d0606729-907d-455b-bf59-66d237cac7ca--IMG3036.jpg?68014)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-b11dcd98-abf1-4890-b19e-b95051bbd699--IMG3073.jpg?68217)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-884f4e9a-a226-4781-bc1c-8ac1d2fcf610--IMG4254.jpg?68205)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-40412231-f11f-4b66-ae91-edf9257ee36a--IMG4531.jpg?68010)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-cfb468a6-e9b8-4370-8170-1e4dc62036ac--IMG34142.jpg?68221)
![](https://cdn.shopify.com/s/files/1/0012/4079/3193/t/10/assets/pf-e5762b6a-70e1-43b6-92ae-e8851e8e9311--RIMG3637.jpg?68225)
CREDITS
Director of Photography: Charlie Schuck
Prop Stylist: Michele Andrews
Fashion Stylist: Michele Andrews
Makeup Artist: Kaija Mistral Towner
Models: Sarah Morse and Veronica Grijalva