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The Playground

Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban; still life sculptures intertwine various set items mixing unexpected materials, while models interact and play within the surreal environment.


Director of Photography: Charlie Schuck
Prop Stylist: Michele Andrews
Fashion Stylist: Michele Andrews
Makeup Artist: Kaija Mistral Towner
Models: Sarah Morse and Veronica Grijalva