resized-index-card_R9A2426.jpg__PID:fcf0e048-7f99-4553-a1fc-460eec99452b

INTUITION IDEATION 

AN EXPLORATION

From the first spark of an idea to the shaping of fully realized work.The conversation delved into the balance between instinct and intention and how diverse approaches to ideation drive innovation across disciplines.

Thumbnail1!.jpg__PID:f3a8a447-941f-4798-8240-9fe28f37bcaf

CREATIVE MUSINGS

ON CONNECTION

"Architecture is one of the most social of art forms. It brings people together in space and time in a way that other art forms can't.""The space between people is where architecture happens. I'm interested in designing for that space. "- Alex Schweder

Thumbnail-2-optimized-.jpg__PID:7644700a-43fe-4b7d-bb1a-cbbf05e787cd

CREATIVE MUSINGS

ON HARMONY

“In the secret country where the solitary mind exists, all colors, arcs, patterns, images, have steady room for themselves to move about and resolve at last under the fingers.”- Anne Ryan

Thumbnail-1!.jpg__PID:77988240-9fe2-4f37-bcaf-6c9034b9af76

CREATIVE MUSINGS

ON SIZE

“I think architecture, to be really intense and fulfilling, doesn’t have to be large.”- Steven Holl

Thumbnail2.jpg__PID:82409fe2-8f37-4caf-ac90-34b9af76010b

CREATIVE MUSINGS

ON PROCESS

"I am interested in the poetic process and not in the fascination of the object; I am interested in the phenomenon of transcendence.”- Hélio Oiticica

Thumbnail-2!.jpg__PID:6c9034b9-af76-410b-992b-9332c3b67b06

CREATIVE MUSINGS

ON INDIVIDUALITY

“I have things in my head that are not like what anyone has taught me – shapes and ideas so near to me – so natural to my way of being and thinking.” -Georgia O’Keeffe

Thumbnail1!.jpg__PID:4058bfa8-f3a8-4447-941f-779882409fe2

CREATIVE MUSINGS

ON TRANSFORMATION

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it.”- Patrick Demarchelier

optimized-2-bosco-test.jpg__PID:dd8379b1-a374-4f86-994f-3d1e9df1ea1e

INSPIRED BY

BOSCO SODI

Exploring the inherent beauty of nature and the transformative power of time and decay. 

Thumbnail-Donald-Judd-.jpg__PID:a92b28c2-8037-41c4-8b3a-5f81969fe055

CREATIVE MUSINGS

ON TOTALITY

"It isn’t necessary for a work to have a lot of things to look at, to compare, to analyze one by one, to contemplate. The thing as a whole, its quality whole, is what is interesting. The main things are alone and are more intense, clear and powerful."-Donald Judd

thumbnail.jpg__PID:5376a92b-28c2-4037-81c4-4b3a5f81969f

CREATIVE MUSINGS

ON HONESTY

"My first lesson was to seek objectively, to erase all 'meaning' of the thing seen. Then only, could the real meaning be understood and felt."-Ellsworth Kelly

mark-rothko-no-9-no-5-no-18-1952.png__PID:5ac73f53-469a-4369-a7ff-d8b961e13a40

CREATIVE MUSINGS

ON EXPERIENCE

“It is really a matter of ending this silence and solitude, of breathing and stretching one's arms again." - Mark Rothko

DETAIL-_-MARCEL-BREUER.jpg__PID:e8737522-4949-4e6c-b4f5-26ec64db1529

CREATIVE MUSINGS

ON DETAIL 

“I am as much interested in the smallest detail as in the whole structure.” - Marcel Breuer

fw23-thumbnails.jpg__PID:4bf8db15-da88-4c15-93ad-4e1563df8ef2

CAMPAIGN

ALTER EGO

This season we were inspired by how personal style can steer in different directions and showcase our hidden traits with unforeseen confidence.

thumbnails.jpg__PID:6afbb3d1-0deb-4660-860d-18db3f24ed9b

INSPIRED BY

CARLO SCARPA

The master of modernist architecture

Brand Stories Cover Image copy.png__PID:648b7fbb-5912-4ce8-ae02-dace560f7362

SHORT STORY 

A TRIP TO THE DOCTOR

Sarah and Sonia randomly meet at the doctor's. Featuring the Myla platforms and the Micol Pumps

thumbnails.jpg__PID:727e9a1e-3854-43d5-b782-64f0806fbcb8

INSPIRED BY  

ISAMU NOGUCHI

Bridging tradition and innovation across art and design.

thumbnails.jpg__PID:a65fc069-544b-42e9-9e81-4a5113376ab7

CREATIVE MUSINGS 

ON JUXTAPOSITION

"I begin with an idea and then it becomes something else." - Max Ernst

ss23-thumbnails.jpg__PID:f8db15da-888c-4513-ad4e-1563df8ef266

CAMPAIGN

FORM

Gray Matters SS23 capsule collection focuses on the essence of shoemaking: the shape. We immersed ourselves in the sculptural work of design and architecture masters, among them Charlotte Perriand and Alvar Aalto.

fw22-thumbnails.jpg__PID:baf8cdf1-a325-4334-8498-63a6bfbd6639

CAMPAIGN

FALL WINTER '22

Indulge in a visual feast with captivating images captured at The Ex of In House in Rhinebeck, New York in October 2022.

thumbnails.jpg__PID:90b09e37-7057-46be-959c-eebfe3f75ca3

CREATIVE MUSINGS

ON AUTHENTICITY

“I have never been strictly abstract or strictly figurative. What I have always been is strictly Oswaldo Vigas.” - Oswaldo Vigas

thumbnails.jpg__PID:c8465c54-9ae6-47d1-a4ee-8eadb7cdcec0

INSPIRED BY

MINIMALISM

The beauty of less.

ps22-thumbnails.jpg__PID:f8cdf1a3-2573-44c4-9863-a6bfbd66397f

CAMPAIGN

PRE-SPRING ‘22

Gray Matters’ Pre-Spring ‘22 collection opens with an image symbolic of freedom, in support of pride month and celebration of New York’s post-pandemic rebirth in June 2021.

COLORS-_-DAVID-HOCKNEY.jpg__PID:5161c645-2d74-470c-8116-963f91ff4439

CREATIVE MUSINGS

ON COLORS 

"I prefer living in color." - David Hockney

Styling-Thumbnail-.jpg__PID:e6cde9ca-bf56-4214-ba38-5c9599bbefb4

CAMPAIGN

STYLING A SHOOT

We style shoots thinking of you and how you would use your Gray Matters.

thumbnails.jpg__PID:544b52e9-5e81-4a51-9337-6ab798753cb7

CREATIVE MUSINGS

ON SELF-EXPRESSION

"The artist is not a special kind of man, every man is a special kind of artist." - Lygia Clark

CREATIVE MUSINGS

ON FEELING

"I don't really think about art as decoration. That's not my function." - Helen Frankenthaler

STYLE DIARIES

BY JANE JIANG

China-based Jane Jiang showcases how to dress up or down with the Mildreds, while always maintaining an effortless look.

thumbnails-1675766289071.jpg__PID:b573d1e3-bf47-48d2-b957-353ccb80154d

INSPIRED BY

GAE AULENTI

The female star of Italian architecture.

ss22-thumbnails.jpg__PID:cdf1a325-7334-4498-a3a6-bfbd66397f80

CAMPAIGN

SPRING SUMMER ‘22: NEW LIFE

Explore our Spring Summer '22 collection - every piece in this meticulously curated assortment embodies the essence of renewal and new beginnings.

thumbnails.jpg__PID:c069544b-52e9-4e81-8a51-13376ab79875

CREATIVE MUSING 

ON COLOR BLOCKING

A symphony of bold hues and captivating contrasts.

EYES-_-RICHARD-TUTTLE.jpg__PID:2d74270c-4116-463f-91ff-4439ae2efb58

CREATIVE MUSINGS

ON EYES

"The process of making art is a way of exploring and understanding the world around us." - Richard Tuttlee

pf-83a6940e--Thumbnail.jpg__PID:12c7cb07-470c-4259-9ac6-4ecaeaaef357

WHAT GROUNDS ME

FIFTH SERIES - AMILUS CHOU

With a curator’s quick eye for the unique, yet an architect’s meditative vigor for the long-lasting, Amilus’s Instagram posts assert through today’s noise through gentle tranquility.

thumbnails.jpg__PID:7b138f9f-6b24-4c0c-824b-58d2de9911bb

INSPIRED BY

BIOMORPHISM

How nature inspires art and design.

ILLUSION-I-JOSEF-ALBERS.jpg__PID:3597fa88-6e11-4b05-9ca3-ffd99b24dd81

CREATIVE MUSINGS

ON ILLUSION

"Abstraction is real, probably more real than nature." - Josef Albers

r_img_1500_card-1641763320628.jpg__PID:693e0eec-38a6-430a-9db5-e17043768393

CAMPAIGN

BEHIND THE SCENES

Outtakes and behind the scenes imagery of our FW21 campaign

pf-44dc7d2b--R9A4532.jpg__PID:0dc182b9-e8d4-4e34-b170-e3b2e10f9d5d

TOGETHER MATTERS

ON EVERYDAY OBJECTS

An inside look at the makers behind our inspiring Brooklyn Showroom.

EVERYDAY-OBJECTS-_-ANDY-WARHOL.jpg__PID:cdbc3597-fa88-4e11-8b05-dca3ffd99b24

CREATIVE MUSINGS

ON EVERYDAY OBJECTS

"I just paint things I always thought were beautiful, things you use every day and never think about." - Andy Warhol

pf-ad7e6f1a--THUMBNAIL.jpg__PID:e0d729da-1050-46d4-bd04-50152fb3b7c6

WHAT GROUNDS ME

SIXTH SERIES - EMILY KATZ

We invite you to join our 6th series of WHAT GROUNDS ME and discover how Emily’s positive energy and ideas is an everyday lesson to never stop creating. 

FORM-_-JEAN-(HANS)-ARP.jpg__PID:fa886e11-8b05-4ca3-bfd9-9b24dd81640a

CREATIVE MUSINGS

ON FORM

"I seek to shatter forms by giving them their proper place and meaning." - Jean (Hans) Arp

thumbnails-1671107588058.jpg__PID:b21465be-697b-4db3-90fa-11f997e8a84f

INSPIRED BY

SUPREMATISM

The supremacy of pure artistic feeling.

pf-bb10ea0d--RIMG3073.jpg__PID:bd2b6302-3307-47d8-9bb7-d672ffa90988

STYLE SPOTLIGHT

THE MICOL

Since 2016, the Micol’s signature high-vamp has made it one of our most beloved styles - crafted to take you from day to night.

style-diaries--lara-card-163890253234.jpg__PID:e72ef5f8-e7d6-4b74-8869-b401eae76505

STYLE DIARIES

BY LARA CARVAJAL

Barcelona-based content creator Lara Carvajal (@about.janedoe) tries on 5 looks for the Emma Loafers Cacao.

Screenshot-2025-06-21-at-12.17.29-PM.jpg__PID:6e79dd09-c0b7-46b3-b3f2-59e4ba19dd92

INSPIRED BY

ABSTRACT EXPRESSIONISM

A new art for a new world.

pf-1ab15429--Thumbnail.jpg__PID:71415d67-4171-4ec7-97a0-6f99f03b7fe9

WHAT GROUNDS ME

THIRD SERIES - ROSA PARK

Meet our third guest for What Grounds Me - Rosa Park, Founder of Cereal Magazine and Director of Francis Gallery.

card-style-diaries-anna-alexia08-1639.jpg__PID:50658de4-645f-4e61-a1e9-b0a868f438cd

STYLE DIARIES

BY ANNA ALEXIA BASILE

Italian American photographer Anna Alexia Basile creates a color story around San Francisco with our yellow and olive Mildreds.

thumbnails-1670518702839.jpg__PID:424f03c1-522c-4e5b-b5df-e640fdc79f94

INSPIRED BY

ALVAR AALTO

“Beauty is the harmony of function and form.”See how Finnish architect Alvar Aalto's memorable work that greatly inspires our design approach.

pf-05583b51--Untitled1.jpg__PID:d387be37-671e-45a2-8431-1d750e8b2cbf

WHAT GROUNDS ME

FOURTH SERIES - Carolina Jimenez

Artist and textile designer Carolina Jimenez transports us into a magic world of memory signifiers into which the heritage of weaving is poured, molded or reshaped.

bts-fw21-card-1639691084759.jpg__PID:6eb5640a-9179-44c5-8a1c-a8e25fdc4cde

CAMPAIGN

FW21 - LA SFILATA

Gray Matters FW21 campaign recreates the energy and excitement of a runaway show. Enjoy some images, videos and bts shot in Brooklyn New York in March 2021.

stylediariesbrandstoriescardcrop-1637193.jpg__PID:3634985e-d3c7-4488-980e-87c595d09fb7

STYLE DIARIES

BY PENNY GOLDSTONE

London based Marie Claire UK Fashion Editor Penny Goldstone styles the Emma Loafers 4 ways.

pf-4d00a8b5--R9A62872.jpg__PID:5a8dc8d2-76b8-4019-9316-e61c992615bc

WHAT GROUNDS ME 

SECOND SERIES - SHEREEN MOHAMMAD

Meet our second guest for What Grounds Me - Shereen Mohammad, New York-based model and designer.

thumbnails.jpg__PID:ced7424f-03c1-422c-be5b-35dfe640fdc7

INSPIRED BY 

MASSIMO VIGNELLI

Modernist graphic designer and self-styled information architect Massimo Vignelli. We are delighted to share some of his memorable work that greatly inspires our design approach.

pf-5c390ba3--Lucy-Alston-Cover.jpg__PID:ff061f11-8b9e-4b93-ae36-249b14b1aba8

STYLE DIARIES

BY LUCY ALSTON

London based stylist and trend consultant Lucy Alston (@thestylesponge_) styles Mildred Classic Verde Oliva for 3 occasions.

pf-885e7c75--RStillLife80321landingthu.jpg__PID:71fbbb6e-611e-474e-aee7-2a41c9db7040

STYLE SPOTLIGHT

THE MILDRED

Meet the classic shoe who's all about subtle statements.

thumbnails-1670925148931.jpg__PID:af80ec1c-115f-41df-ae75-e8bd5e094932

INSPIRED BY

ETTORE SOTTSASS

Discover the work of Ettore Sottsass and his groundbreaking mediums that inspire us every day.

thumbnails-1670518964646.jpg__PID:819cdc36-3089-4dad-9c49-85075229f121

INSPIRED BY

ACHILLE CASTIGLIONI

Italian furniture and lighting designer Achille Castiglioni is renowned all over the world for his ironic, joyful and functional masterpieces.

pf-2ed1d932--ScreenShot20201013.jpg__PID:4b01ba23-fef0-45bb-a184-362f3c154e72

AS SEEN ON 

ERICA CHOI - @eggcanvas

Design director Erica Choi gives a master class in styling her Gray Matters.

style-diaries--card-2-1638896813320.jpg__PID:1e5d26ad-c039-44ff-b394-8bbf4801b5e8

STYLE DIARIES 

BY HANNAH FAITHLORD

Los Angeles-based photographer and tastemaker Hannah Faithlord (@thannahfaithlord) styles the Mara Boots in cacao 4 ways.

pf-2411195c--DIONE-DAVIS-BS-Cover.jpg__PID:4f9270e9-e4c3-41e6-89ec-d695e75679a0

STYLE DIARIES 

BY DIONE DAVIS

Stylist and creative consultant Dione Davis (@dionemdavis) shares her favorite Gray Matters picks and ways to style them with unique tips.

Plates_-brand-stories.jpg__PID:259589e7-7877-4e3b-86f6-e158cde365d1

CAMPAIGN

BEHIND THE SCENES FALL/WINTER 2020

On set shooting the Gray Matters Fall/Winter 2020 Campaign while the team experiments with light, color and shadows.

pf-4a625c68--R2012GrayMatterDaladKambhu0372--.jpg__PID:590ec03f-3526-462b-8840-d2c95e96d0bf

WHAT GROUNDS ME 

FIRST SERIES - DALAD KAMBHU

Meet our first guest for What Grounds Me - Dalad Kambhu, Berlin-based Michelin Star Chef and Owner of Kin Dee.

pf-fa1dcdac--Announcement2.jpg__PID:dc3f7d24-5986-4fe9-8bfe-e9b9fabab6d7

TOGETHER MATTERS

GRAY MATTERS X PLY-KNITS

Carolyn Yim, founder of Ply-Knits in conversation with Gray Matters creative director, Silvia Avanzi.

pf-aeffd4f0--insta3316.jpg__PID:f22a6a62-7594-47c8-954e-6f6d6a306d7e

STYLE DIARIES

BY DENISE BUSCHKÜHLE

Denise Buschkühle (@denisebuschkuehle) styles our Clara Pumps Zenzero 3 ways.

pf-459530a1--BTS-thumbnail.jpg__PID:2151da0d-6082-40bd-a447-8453dbd87328

CAMPAIGN

BEHIND THE SCENES RESORT 2020

On set shooting the Gray Matters Resort 2020 Campaign where the team recreated a scene from the ’60 “Arte Povera” movement.

pf-5cb2f234--DIONE-DAVIS-Video-Co.jpg__PID:f7b6e704-3d1c-4af5-bedb-4b1deca829bb

STYLE DIARIES 

BY CÉLINE SABBAGH

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

pf-1d6ebcf4--giphy.webp__PID:a5361546-c883-4b58-b958-630aca0df343

SHORT FILM

GRAY MATTERS GIRLS

Drawn from the female leads illustrated in the films of Éric Rohmer and Jean-Luc Godard, our story follows a woman who prides herself on her independence and sense of fun.

pf-77ba3109--RStillLife5030.webp__PID:7b816b0e-a672-48c1-8456-0b74aa7454bc

STYLE SPOTLIGHT 

THE GEMMA

Our statement heel of FW20. Inspired from the sculptural shape of rocks in Antelope Canyon and roughly cut gold.

pf-9abae440--RSingleFabric2002.webp__PID:c7cebdb1-54d9-4d65-bfdd-847e0eb75574

CAMPAIGN

A PLAY WITH LIGHT

Inspired by the arrangement windows of Le Corbusier's, Notre Dame Du Haut and the idea that windows can frame parts of the world, block them out or create their own dynamic work of art, telling a story of its own.

pf-19cbb5d3--brunishopinteriors25.webp__PID:42ca1197-05d8-4b39-8813-e7bddc9b4b55

TOGETHER MATTERS

IN CONVERSATION: BRUNI

Meet Isa and Christy Posse, sisters & owners of BRUNI, the Panamá based boutique and Gray Matters partner.

pf-a8656729--Sarah-Quan-Cover.webp__PID:4dd492a5-639f-4b39-9ce7-4d734ae6aa71

STYLE DIARIES

BY SARAH QUAN

Entrepreneur Sarah Quan (@sarah_fashionboho) styles Mildred Sandals Zenzero Cera 3 ways: casual, business and comfortable for WFH.

cookues.webp__PID:09aa68b3-e9dd-432a-8c0d-56182deadbc7

SHORT FILM

EAT COOKIES, LIVE LONGER

Masha is daydreaming on her couch when suddenly some cookies appear next to her, like a vision...

pf-12322f88-3aa0-4cbb-adf6-59190a043c49--r19installthumbnail.webp__PID:df8a9554-ad53-48dc-bee2-bbc8a47c940e

INSTALLATION

MEMPHIS

The Gray Matters R19 collection was named after the Memphis group, a design collaborative founded in the early ‘80s exploring post-modern furniture and objects.

pf-ff0bbcd6--IMG0299.webp__PID:24bf37f7-559a-4bbe-a7eb-f95cd797d6f2

AS SEEN ON

KAYLEIGH LI - @ITSKAYKAYLEIGH

Kayleigh Li sets her Gray Matters in motion - Kayleigh’s dynamic moves and styling compliment every pair from the classics to seasonal hits.

pf-ee1de7c8-f8c8-4b79-a33f-7ab980150d36--r18thumbnail.webp__PID:2e52d5c4-2b51-4a15-a9ca-d41c4a8588cd

CAMPAIGN

HOLIDAY FRENZINESS

Brought to life through the lenses of Charlie Schuck and the sets of Natasha Felker, the Resort 18 campaign applies the Gray Matters quirky tone of voice to a classic holiday theme: getting ready to travel.

4-The-Art-of-Packing.webp__PID:efe02ee6-51ff-48c5-8638-a843e80454e9

SHORT FILM

TRAVEL FRENZY

A short film series about the idea of getting ready to travel and all of the idiosyncratic humorous mishaps experienced in the planning and logistics phases.

pf-bcf4f83b--fw19thumbnails.webp__PID:b1a980f9-ccc6-4efb-a7ce-bf10490dd529

CAMPAIGN

UNEXPECTED ARRANGEMENTS

The FW19 collection explores the idea of combining materials that do not normally go together to create something entirely new.

pf-77b6e602--Untitled1.webp__PID:c4491aa2-0c2e-432a-bf32-fc4f6182c3f0

STYLE DIARIES

BY LUCY LITMAN

Lucy Litman (@lucialitman) styles Roxie Anklets Carta da Zucchero 4 ways.

chairs.gif__PID:b82ef910-cba9-4618-841f-b4d7d9f1db38

SHORT FILM

HOW TO STACK 5 MORE CHAIRS 

Masha strategizes how to stack five more chairs, but to her surprise the sixth chair makes everything collapse.

pf-ce79ea4b--Brunch1.webp__PID:3252626f-988c-4e73-89b3-9a55f7dc744d

TOGETHER MATTERS

GRAY MATTERS X DIANA YEN, JEWELS OF NY

Diana Yen is a food stylist in New York. She takes over the Gray Matters Instagram for a day with Cleo the bunny, her produce expert, to share what she’s been cooking lately.

pf-d9f9bd86--IMG8441.webp__PID:a58bb148-4f27-4a81-9816-8eb144138eae

AS SEEN ON

MICHELLA CHOI - @MICHELLACCC

Michella Choi proves season after season that her Gray Matters are made for just about anything.

pf-79ea4bcf--C.webp__PID:419d7083-4412-408c-86fe-ebd572c1cff3

TOGETHER MATTERS

GRAY MATTERS X TAKUYA YAMAGUCHI

Takuya Yamaguchi is a fashion hairstylist from Japan, living in New York City. He took us through work he’s created while in lockdown and how he stays inspired.

origami.gif__PID:674b3d62-aeda-486a-8597-42835e058566

SHORT FILM

ASMR

The art of folding intertwined with sensory euphoria: Beautiful textured fabrics—soft nappa leather and paper—folded into organic shapes, provoke a deeply relaxing and comforting feeling.