BRAND STORIES

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GRAY MATTERS X PLY-KNITS

Carolyn Yim, founder of Ply-Knits in conversation with Gray Matters creative director, Silvia Avanzi.

BEHIND THE SCENES RESORT 2020

On set shooting the Gray Matters Resort 2020 Campaign where the team recreated a scene from the ’60 “Arte Povera” movement.

BEHIND THE SCENES FALL/WINTER 2020

On set shooting the Gray Matters Fall/Winter 2020 Campaign while the team experiments with light, color and shadows.

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

THE GEMMA

Our statement heel of FW20. Inspired from the sculptural shape of rocks in Antelope Canyon and roughly cut gold.

BY DENISE BUSCHKÜHLE

Denise Buschkühle (@denisebuschkuehle) styles our Clara Pumps Zenzero 3 ways.

A PLAY WITH LIGHT

Inspired by the arrangement windows of Le Corbusier's, Notre Dame Du Haut and the idea that windows can frame parts of the world, block them out or create their own dynamic work of art, telling a story of its own.

GRAY MATTERS GIRLS

Drawn from the female leads illustrated in the films of Éric Rohmer and Jean-Luc Godard, our story follows a woman who prides herself on her independence and sense of fun.

BY SARAH QUAN

Entrepreneur Sarah Quan (@sarah_fashionboho) styles Mildred Sandals Zenzero Cera 3 ways: casual, business and comfortable for WFH.

Eat Cookies, Live Longer

Masha is daydreaming on her couch when suddenly some cookies appear next to her, like a vision...

IN CONVERSATION: BRUNI

Meet Isa and Christy Posse, sisters & owners of BRUNI, the Panamá based boutique and Gray Matters partner.

Installation

Memphis

The Gray Matters R19 collection was named after the Memphis group, a design collaborative founded in the early ‘80s exploring post-modern furniture and objects.

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

KAYLEIGH LI - @ITSKAYKAYLEIGH

Kayleigh Li sets her Gray Matters in motion - Kayleigh’s dynamic moves and styling compliment every pair from the classics to seasonal hits.

Brought to life through the lenses of Charlie Schuck and the sets of Natasha Felker, the Resort 18 campaign applies the Gray Matters quirky tone of voice to a classic holiday theme: getting ready to travel.

CAMPAIGN

UNEXPECTED ARRANGEMENTS

The FW19 collection explores the idea of combining materials that do not normally go together to create something entirely new.

SHORT FILM

Travel Frenzy

A short film series about the idea of getting ready to travel and all of the idiosyncratic humorous mishaps experienced in the planning and logistics phases.

SHORT FILM

How to Stack 5 More Chairs

Masha strategizes how to stack five more chairs, but to her surprise the sixth chair makes everything collapse.

TOGETHER MATTERS

GRAY MATTERS X DIANA YEN, JEWELS OF NY

Diana Yen is a food stylist in New York. She takes over the Gray Matters Instagram for a day with Cleo the bunny, her produce expert, to share what she’s been cooking lately.

TOGETHER MATTERS

GRAY MATTERS X TAKUYA YAMAGUCHI

Takuya Yamaguchi is a fashion hairstylist from Japan, living in New York City. He took us through work he’s created while in lockdown and how he stays inspired.

STYLE DIARIES

BY LUCY LITMAN

Lucy Litman (@lucialitman) styles Roxie Anklets Carta da Zucchero 4 ways.

SHORT FILM

Asmr

The art of folding intertwined with sensory euphoria: Beautiful textured fabrics—soft nappa leather and paper—folded into organic shapes, provoke a deeply relaxing and comforting feeling.

AS SEEN ON

MICHELLA CHOI - @MICHELLACCC

Michella Choi proves season after season that her Gray Matters are made for just about anything.

INSPIRED BY

ALEX PRAGER

Alex Prager's saturated, staged scenes are often quirky and unexpected and serve as a long-time inspiration for us at Gray Matters.

Campaign

The Playground

Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban.

INSPIRED BY

ERWIN WURM

Wurm’s ability to turn every day objects into art keeps us ever inspired.

CAMPAIGN

Metamorfosi

The SS19 campaign, photographed by Jason Thomas Geering, explores the growth of objects and the juxtapositions of volumes and colors.

CAMPAIGN

Colors

The creative duo Charlie Schuck and Natasha Felker directed our Resort 19 campaign, inspired by the emotional strength, purity and energy of “color.”

Campaign

The Gray Gallery

Our SS18 campaign, shot by Charlie Schuck and Natasha Felker at artist Fernando Mastrangelo’s East New York studio, organically combines GM sleek designs with architectural materials and Mastrangelo’s one-of-a-kind artworks, creating an artistic feast for the senses.