TOGETHER MATTERS
GRAY MATTERS X PLY-KNITS
Carolyn Yim, founder of Ply-Knits in conversation with Gray Matters creative director, Silvia Avanzi.
SHORT FILM
GRAY MATTERS GIRLS
Drawn from the female leads illustrated in the films of Éric Rohmer and Jean-Luc Godard, our story follows a woman who prides herself on her independence and sense of fun.
SHORT FILM
Eat Cookies, Live Longer
Masha is daydreaming on her couch when suddenly some cookies appear next to her, like a vision...
The Gray Matters R19 collection was named after the Memphis group, a design collaborative founded in the early ‘80s exploring post-modern furniture and objects.
SHORT FILM
How to Stack 5 More Chairs
Masha strategizes how to stack five more chairs, but to her surprise the sixth chair makes everything collapse.
Campaign
Origami
Gray Matters FW17 references the ancient art of paper folding and its dual relationship with time: living items that can move in clever ways all the while making a subtle still life statement.
SHORT FILM
Travel Frenzy
A short film series about the idea of getting ready to travel and all of the idiosyncratic humorous mishaps experienced in the planning and logistics phases.
Campaign
HOLIDAY FRENZINESS
Brought to life through the lenses of Charlie Schuck and the sets of Natasha Felker, the Resort 18 campaign applies the Gray Matters quirky tone of voice to a classic holiday theme: getting ready to travel.
Campaign
Modern Princess
Our FW18 campaign, photographed by Jason Thomas Greening, captures the essence of the independent woman who feels at ease in structured ankle boots as well as delicate gemstone heels.
CAMPAIGN
Metamorfosi
The SS19 campaign, photographed by Jason Thomas Geering, explores the growth of objects and the juxtapositions of volumes and colors.
SHORT FILM
Asmr
The art of folding intertwined with sensory euphoria: Beautiful textured fabrics—soft nappa leather and paper—folded into organic shapes, provoke a deeply relaxing and comforting feeling.
CAMPAIGN
Colors
The creative duo Charlie Schuck and Natasha Felker directed our Resort 19 campaign, inspired by the emotional strength, purity and energy of “color.”
SHORT FILM
Mildred & The Egg
Mildred and the egg search for the perfect shoe. Mildred the shoe comes to life as model Quinn Mora, contemplates her options for a practical heel.
Campaign
The Gray Gallery
Our SS18 campaign, shot by Charlie Schuck and Natasha Felker at artist Fernando Mastrangelo’s East New York studio, organically combines GM sleek designs with architectural materials and Mastrangelo’s one-of-a-kind artworks, creating an artistic feast for the senses.
Campaign
The Playground
Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban.
SHORT FILM
IT'S A SHOE GAME
Playful short film about Mildred - the smart shoe - playing chess and winning against our model and muse, Colleen.
