CREATIVE MUSINGS

ON DETAIL

“I am as much interested in the smallest detail as in the whole structure.” - Marcel Breuer

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ALTER EGO

This season we were inspired by how personal style can steer in different directions and showcase our hidden traits with unforeseen confidence.

INSPIRED BY

CARLO SCARPA

The master of modernist architecture

INSPIRED BY

ISAMU NOGUCHI

Bridging tradition and innovation across art and design.

CREATIVE MUSINGS

ON JUXTAPOSITION

"I begin with an idea and then it becomes something else." - Max Ernst

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FORM

Gray Matters SS23 capsule collection focuses on the essence of shoemaking: the shape. We immersed ourselves in the sculptural work of design and architecture masters, among them Charlotte Perriand and Alvar Aalto.

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FALL WINTER '22

Indulge in a visual feast with captivating images captured at The Ex of In House in Rhinebeck, New York in October 2022.

CREATIVE MUSINGS

ON AUTHENTICITY

“I have never been strictly abstract or strictly figurative. What I have always been is strictly Oswaldo Vigas.” - Oswaldo Vigas

INSPIRED BY

MINIMALISM

The beauty of less.

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PRE-SPRING ‘22

Gray Matters’ Pre-Spring ‘22 collection opens with an image symbolic of freedom, in support of pride month and celebration of New York’s post-pandemic rebirth in June 2021.

CREATIVE MUSINGS

ON SELF-EXPRESSION

"The artist is not a special kind of man, every man is a special kind of artist." - Lygia Clark

CREATIVE MUSINGS

ON COLORS

"I prefer living in color." - David Hockney

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STYLING A SHOOT

We style shoots thinking of you and how you would use your Gray Matters.

CREATIVE MUSINGS

ON FEELING

"I don't really think about art as decoration. That's not my function." - Helen Frankenthaler

STYLE DIARIES

BY JANE JIANG

China-based Jane Jiang showcases how to dress up or down with the Mildreds, while always maintaining an effortless look.

INSPIRED BY

GAE AULENTI

The female star of Italian architecture.

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SPRING SUMMER ‘22: NEW LIFE

Explore our Spring Summer '22 collection - every piece in this meticulously curated assortment embodies the essence of renewal and new beginnings.

CREATIVE MUSINGS

ON COLOR BLOCKING

A symphony of bold hues and captivating contrasts.

CREATIVE MUSINGS

ON EYES

"The process of making art is a way of exploring and understanding the world around us." - Richard Tuttle

INSPIRED BY

BIOMORPHISM

How nature inspires art and design.

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BEHIND THE SCENES

Outtakes and behind the scenes imagery of our FW21 campaign

TOGETHER MATTERS

GRAY MATTERS X BOWER STUDIOS

An inside look at the makers behind our inspiring Brooklyn Showroom.

CREATIVE MUSINGS

ON EVERYDAY OBJECTS

"I just paint things I always thought were beautiful, things you use every day and never think about." - Andy Warhol

WHAT GROUNDS ME

SIXTH SERIES - EMILY KATZ

We invite you to join our 6th series of WHAT GROUNDS ME and discover how Emily’s positive energy and ideas is an everyday lesson to never stop creating.

CREATIVE MUSINGS

ON FORM

"I seek to shatter forms by giving them their proper place and meaning." - Jean (Hans) Arp

INSPIRED BY

SUPREMATISM

The supremacy of pure artistic feeling.

STYLE DIARIES

BY LARA CARVAJAL

Barcelona-based content creator Lara Carvajal (@about.janedoe) tries on 5 looks for the Emma Loafers Cacao.

INSPIRED BY

ABSTRACT EXPRESSIONISM

A new art for a new world.

STYLE DIARIES

BY ANNA ALEXIA BASILE

Italian American photographer Anna Alexia Basile creates a color story around San Francisco with our yellow and olive Mildreds.

INSPIRED BY

ALVAR AALTO

“Beauty is the harmony of function and form.”
See how Finnish architect Alvar Aalto's memorable work that greatly inspires our design approach.

WHAT GROUNDS ME

FOURTH SERIES - Carolina Jimenez

Artist and textile designer Carolina Jimenez transports us into a magic world of memory signifiers into which the heritage of weaving is poured, molded or reshaped. 

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FW21 - LA SFILATA 

Gray Matters FW21 campaign recreates the energy and excitement of a runaway show. Enjoy some images, videos and bts shot in Brooklyn New York in March 2021.

STYLE DIARIES

BY PENNY GOLDSTONE

London based Marie Claire UK Fashion Editor Penny Goldstone styles the Emma Loafers 4 ways.

WHAT GROUNDS ME

SECOND SERIES - SHEREEN MOHAMMAD

Meet our second guest for What Grounds Me - Shereen Mohammad, New York-based model and designer.

INSPIRED BY

MASSIMO VIGNELLI

Modernist graphic designer and self-styled information architect Massimo Vignelli. We are delighted to share some of his memorable work that greatly inspires our design approach.

STYLE DIARIES

BY LUCY ALSTON

London based stylist and trend consultant Lucy Alston (@thestylesponge_) styles Mildred Classic Verde Oliva for 3 occasions.

STYLE SPOTLIGHT

THE MILDRED

Meet the classic shoe who's all about subtle statements.

INSPIRED BY

ETTORE SOTTSASS

Discover the work of Ettore Sottsass and his groundbreaking mediums that inspire us every day.

AS SEEN ON

ERICA CHOI - @eggcanvas

Design director Erica Choi gives a master class in styling her Gray Matters.

STYLE DIARIES

BY HANNAH FAITHLORD

Los Angeles-based photographer and tastemaker Hannah Faithlord (@thannahfaithlord) styles the Mara Boots in cacao 4 ways.

STYLE DIARIES

BY DIONE DAVIS

Stylist and creative consultant Dione Davis (@dionemdavis) shares her favorite Gray Matters picks and ways to style them with unique tips.

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BEHIND THE SCENES FALL/WINTER 2020

On set shooting the Gray Matters Fall/Winter 2020 Campaign while the team experiments with light, color and shadows.

WHAT GROUNDS ME

TOGETHER MATTERS

GRAY MATTERS X PLY-KNITS

Carolyn Yim, founder of Ply-Knits in conversation with Gray Matters creative director, Silvia Avanzi.

STYLE DIARIES

BY DENISE BUSCHKÜHLE

Denise Buschkühle (@denisebuschkuehle) styles our Clara Pumps Zenzero 3 ways.

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BEHIND THE SCENES RESORT 2020

On set shooting the Gray Matters Resort 2020 Campaign where the team recreated a scene from the ’60 “Arte Povera” movement.

STYLE DIARIES

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

STYLE SPOTLIGHT

THE GEMMA

Our statement heel of FW20. Inspired from the sculptural shape of rocks in Antelope Canyon and roughly cut gold.

STYLE DIARIES

BY SARAH QUAN

Entrepreneur Sarah Quan (@sarah_fashionboho) styles Mildred Sandals Zenzero Cera 3 ways: casual, business and comfortable for WFH.

단편 필름

Eat Cookies, Live Longer

Masha는 소파에서 몽상을 하고 있었는데, 갑자기 옆에서 쿠키가 나타났다. 환상처럼...

STYLE DIARIES

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

Installation

Memphis

Gray Matters Resort 19 컬렉션은 80년대 포스트모던 가구와 오브제를 탐구하는 멤피스 그룹에서 영감을 받았습니다.

AS SEEN ON

KAYLEIGH LI - @ITSKAYKAYLEIGH

Kayleigh Li sets her Gray Matters in motion - Kayleigh’s dynamic moves and styling compliment every pair from the classics to seasonal hits.

Campaign

HOLIDAY FRENZINESS

포토그래퍼 Charlie Schuck의 렌즈와 세트 디자이너 Natasha Felker의 Resort 18 캠페인. Gray Matters의 장난스러운 클래식 휴가: 여행 준비하기.

단편 필름

Travel Frenzy

여행 준비에 대한 아이디어와 계획 단계에서 마주할 수 있는 기이하면서도 유머러스한 상황을 단편 필름에 담았습니다.

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UNEXPECTED ARRANGEMENTS

The FW19 collection explores the idea of combining materials that do not normally go together to create something entirely new.

단편 필름

How to Stack 5 More Chairs

Masha는 다섯 개의 의자를 쌓는 법을 연구하는데, 신기하게도 여섯 번째 의자가 모든 것을 무너 트립니다.

TOGETHER MATTERS

GRAY MATTERS X DIANA YEN, JEWELS OF NY

Diana Yen is a food stylist in New York. She takes over the Gray Matters Instagram for a day with Cleo the bunny, her produce expert, to share what she’s been cooking lately.

AS SEEN ON

MICHELLA CHOI - @MICHELLACCC

Michella Choi proves season after season that her Gray Matters are made for just about anything.

단편 필름

Mildred & The Egg

밀드레드와 달걀은 완벽한 구두를 찾습니다. 모델 Quinn Mora의 구두로 밀드레는 생명을 되찾고, 실용적인 힐을 찾기 위해 심사숙고합니다.

INSPIRED BY

ALEX PRAGER

Alex Prager's saturated, staged scenes are often quirky and unexpected and serve as a long-time inspiration for us at Gray Matters.

Campaign

The Playground

론칭 캠페인은 전형적인 별나고 섬세한 Gray Matters의 이미지를 보여줍니다. 시그니처 스타일인 밀드레드와 미콜 스타일은 유행을 타지 않으면서도 클래식, 이탈리안의 감성, 미래지향적, 레트로, 현대, 도시 스타일의 조합된 스타일을 보여줍니다.

INSPIRED BY

ERWIN WURM

Wurm’s ability to turn every day objects into art keeps us ever inspired.

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Metamorfosi

포토그래퍼 Jason Thomas Geering이 촬영한 SS19 캠페인은 오브제 크기의 변화, 볼륨과 색상의 병렬 현상을 표현했습니다.

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Colors

정서적 힘, 순수성, 그리고 색에서 오는 에너지를 통해 영감을 받은 크리에이티브 듀오인 Charlie Schuck와 Natasha Felker가 감독한 Resort 19 캠페인입니다.

Campaign

The Gray Gallery

포토그래퍼 Charlie Schuck와 Natasha Felker이 아티스트 Fernando Mastrangelo의 이스트 뉴욕 작업실에서 촬영한 SS18 캠페인. Gray Matters의 구조적이고 슬릭한 디자인과 Mastrangelo의 예술 작품이 결합되여 감각적이면서도 예술적인 앙상블을 보여줍니다.

단편 필름

TOGETHER MATTERS

In Conversation: Wendi Koletar, Founder and Owner of Kick Pleat

Gray Matters spoke with boutique owner Wendi Koletar on how the business has been affected by the United States COVID-19 crisis.

STYLE DIARIES

BY ANUM BASHIR

Anum Bashir (@desertmannequin) styles our Micol Pumps Bianco 3 ways.