Home > Brand Stories > Inspired By Massimo Vignelli

“If you can design one thing, you can design everything.”

Modernist graphic designer and self-styled information architect Massimo Vignelli, originally from Milan, he was credited with bringing a European modernist aesthetic to American graphic design. His style stressed simplicity by using basic geometric shapes, firmly within the modernist tradition.

We are delighted to share some of his memorable work that greatly inspires our design approach.